Write the 'no' down
Why do good teams keep building things the room already suspects won’t work? Not out of stupidity. Everyone in the room is capable. Somebody had an idea, the idea sounded good, the meeting warmed to it, and a decision got made on the strength of how good it sounded. There was no test. There was momentum, and momentum is not evidence, though it wears the same clothes. Photo by Serge Taeymans on Uns…